Board of Directors


Elisa May Arboleda- Cuevas

Independent Director

Ms. Arboleda-Cuevas (age 59) was elected as Independent Director of PHA on December 2020. “May”, as fondly called by friends and colleagues, is a seasoned professional with an excellent track record as a business leader. She has more than 30 years of experience leading various multi-cultural organizations in the Philippines, Asia Pacific and Europe such as Nestle Philippines, Coca-Cola (Bottlers and Export Corporation), DHL Express (Philippines and DHL Asia Pacific & Global Office in Bonn, Germany). She has also served the government as the first Executive Director of the National Privacy Commission in 2017 and as Undersecretary of the Department of Budget and Management heading the Procurement Service – PHILGEPS Agency as Executive Director in 2019. She is currently a Management Advisor of SquidPay Technologies Corporation.

May is a highly results-driven professional with a number of successes in building several brands like Diet Coke, Mentos, Kitkat and DHL express. She has strong analytical skills, creative vision and entrepreneurial flair. May is extremely passionate for continuous improvement, innovation, operational excellence and transformational leadership. These qualities have made her a recognized coach, mentor, and effective leader in business and organization development, integrated marketing communications, strategic planning and commercial operations management.

Ms. Arboleda-Cuevas is a graduate of the Ateneo de Manila University with a Degree of Bachelor of Arts in Economics and is currently pursuing her Executive Master’s Degree in Business Administration at the Asian Institute of Management. She was one of the select few who underwent the Fellowship & Mentoring for Organizational Excellence from the Australian Leadership Awards in Australia last 2013. She serves in the Diocese of Parañaque and the Our Lady of the Miraculous Medal National Shrine Parish and an active member of the Brotherhood of Christian Businessmen and Professionals.