Premiere Horizon Alliance Corporation (PHA), through its tourism estate subsidiary West Palawan Premiere Development Corporation (WPP), recently signed a memorandum of agreement with real estate services firm Leechiu Property Consultants, Inc. (LPC) to be WPP’s exclusive marketing agent for its 850-hectare masterplanned township in the West Palawan corridor in Puerto Princesa City. The agreement stipulates that LPC will assist WPP in identifying and selecting the ideal strategic partner for this new tourism hub with unspoiled beaches, a mere 30-minute ride from the Puerto Princesa international airport.

Distinguished by its deep bench of seasoned real estate consultants, LPC believes that tourism opportunities in Palawan have yet to be fully tapped given the upswing in arrivals in this province named by global travel icons as one of the best islands in the world the last five years. Moreover, the newly renovated International airport has begun receiving direct flights from Taiwan, China and Korea, which has provided further impetus for the tourism boom in the island.

WPP’s beach front property in Nagtabon is masterplanned as an integrated tourism community that will feature the future site of the first global hotel brand in Palawan. Horwath HTL, a global leader in tourism consulting has confirmed in a study conducted in the Nagtabon area, that global hotel brands are interested in seeking opportunities in Palawan and has specifically cited Nagtabon beach as an ideal location for a 5-star hotel brand.

As part of WPP’s development plans, it has also signed an agreement with MEDIPASS, Inc. a Japanese marketing company and a subsidiary of ND Software, a publicly-listed company in the Tokyo Stock Exchange, to be its exclusive marketing partner for the Nagtabon tourism development. Ongoing talks are being finalized as to the product that will be developed in the Nagtabon beach area that will cater to the Japanese market.

WPP is expected to generate more than Php500 million in revenue next year from lot sales and development.