Leadership

PHA is proudly led and managed by experts at the top of their fields. Get to know the movers at the helm of the Company’s strategic directions and ongoing initiatives here.

Board of Directors

Subsidiary Heads

Management Team

Emmanuel G. Herbosa

Chairman / Independent Director

Mr. Emmanual Herbosa (age 71) was elected as an Independent Director of PHA in February 2023.

Prior to his commitment to PHA, he served as the President and CEO of the Development Bank of the Philippines from 2019 to 2023. During his tenure there, he was awarded Best CEO for 2021 by the prestigious Association of Developmental Financial Institutions in Asia Pacific.

Emmanuel has held leadership roles in corporate, consumer, branch, and overseas banking in reputable financial institutions, including the Bank of the Philippine Islands and the Bank of Commerce, where he served as Senior Vice President and Executive Vice President, respectively.

He was also the Chief Operating Officer of Ayala Insurance, a bancassurance subsidiary of the Ayala Group.

Additionally, he was the President and CEO of the Philippine Guarantee Corporation (PGC), the country’s principal agency for state guarantee finance. PGC provides guarantees to facilitate the entry of foreign loans into the country for development purposes.

Mr. Herbosa graduated from De La Salle University with a degree in Industrial Management Engineering. He then obtained his Master in Business Administration from the Wharton School of the University of Pennsylvania, USA.

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Mr. Herbosa has held leadership roles in corporate, consumer, branch, and overseas banking in reputable financial institutions, including the Bank of the Philippine Islands and the Bank of Commerce, where he served as Senior Vice President and Executive Vice President, respectively.

He was also the Chief Operating Officer of Ayala Insurance, a bancassurance subsidiary of the Ayala Group.

Additionally, he was the President and CEO of the Philippine Guarantee Corporation (PGC), the country’s principal agency for state guarantee finance. PGC provides guarantees to facilitate the entry of foreign loans into the country for development purposes.

Mr. Herbosa graduated from De La Salle University with a degree in Industrial Management Engineering. He then obtained his Master in Business Administration from the Wharton School of the University of Pennsylvania, USA.

Eugene T. Tan

Director / President & CEO

Mr. Tan (age 61) was elected as a Regular Director of PHA in October 2021. Mr. Tan was appointed as the President and CEO of PHA on 3 August, 2023.

Mr. Tan was the Co-CEO of Oriental Patron Asia Limited where he managed the corporate finance, capital markets, M&A, sales and distribution businesses and private investment business lines of 28-year old Greater China firm. He was previously the Co-CEO of Shanxi Securities International, where he was responsible for building the ECM/DCM/M&A and primary distribution for Shanxi Securities internationally.

Mr. Tan also held senior management roles in the following companies: Managing Director and Head, Investment Banking and Equity Capital Markets – Asia of the Oppenheimer Investments Asia Limited (2013 –2016), Managing Director, Greater China of Rothschild (Hong Kong) Limited (2010 – 2012). Managing Director of Argyle Street Management (2007- 2010), Managing Director and Head, Financial Institutions Group – Asia, ex-Japan of HSBC Investment Bank (2003 – 2007), Managing Director and Head, Financial Institutions Group – Asia, ex-Japan of HSBC Investment Bank (2003 – 2007), Director and Head, Financial Institutions Group – Asia, ex-Japan of Salomon Smith Barney (1999 – 2002), Director and Head, Equity Capital Markets of ING Barings (1995 – 1998), Associate/Vice President, Global Finance/Corporate Finance. (New York) of Goldman, Sachs & Co. (1990 – 1994), Management Associate/Manager, Institutional Bank of Citibank, N.A. (1985 – 1988). Mr. Tan also served as an Industrial Zone Task Force Director of Hong Kong Trade and Development Council which advises the Hong Kong government on SME businesses. He was also the Independent Director of KGI Securities (Taiwan) Co. Ltd (2010 – 2013) and KGI Securities (Thailand) Pcl (2008 – 2010), Independent Advisor of Power Sector Asset and Liabilities Management Corporation (2008-2010).

Mr. Tan holds a Business Administration and Accountancy degree, Summa Cum Laude (with highest distinction), from the University of the Philippines. He was awarded as a Distinguished Alumni Awardee in 2020 by UP Virata School of Business. Mr. Tan obtained his Master of Business Administration degree from the Stanford Graduate School of Business, Palo Alto, CA (1988 – 1990) and graduated with distinction and as an Arjay Miller Scholar and Deloitte and Touche Accounting Awardee as the Top Accounting Graduate.

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Mr. Tan also held senior management roles in the following companies: Managing Director and Head, Investment Banking and Equity Capital Markets – Asia of the Oppenheimer Investments Asia Limited (2013 –2016), Managing Director, Greater China of Rothschild (Hong Kong) Limited (2010 – 2012). Managing Director of Argyle Street Management (2007- 2010), Managing Director and Head, Financial Institutions Group – Asia, ex-Japan of HSBC Investment Bank (2003 – 2007), Managing Director and Head, Financial Institutions Group – Asia, ex-Japan of HSBC Investment Bank (2003 – 2007), Director and Head, Financial Institutions Group – Asia, ex-Japan of Salomon Smith Barney (1999 – 2002), Director and Head, Equity Capital Markets of ING Barings (1995 – 1998), Associate/Vice President, Global Finance/Corporate Finance. (New York) of Goldman, Sachs & Co. (1990 – 1994), Management Associate/Manager, Institutional Bank of Citibank, N.A. (1985 – 1988). Mr. Tan also served as an Industrial Zone Task Force Director of Hong Kong Trade and Development Council which advises the Hong Kong government on SME businesses. He was also the Independent Director of KGI Securities (Taiwan) Co. Ltd (2010 – 2013) and KGI Securities (Thailand) Pcl (2008 – 2010), Independent Advisor of Power Sector Asset and Liabilities Management Corporation (2008-2010).

Mr. Tan holds a Business Administration and Accountancy degree, Summa Cum Laude (with highest distinction), from the University of the Philippines. He was awarded as a Distinguished Alumni Awardee in 2020 by UP Virata School of Business. Mr. Tan obtained his Master of Business Administration degree from the Stanford Graduate School of Business, Palo Alto, CA (1988 – 1990) and graduated with distinction and as an Arjay Miller Scholar and Deloitte and Touche Accounting Awardee as the Top Accounting Graduate.

Marian Peña

Director

Ms. Marian Pena (age 72) was appointed as a Regular Director of Premiere Horizon Alliance Corporation on 3 August 2023 and also as the Company’s Executive Vice President.

Ms. Pena is the Chairperson and Chief Executive Officer of Eastern Securities Development Corporation (“ESDC”) and Nouvo Gran CT. She is an entrepreneur with more than 20 years of business experience in China, HK and the Philippines.

Ms. Peña received her Bachelor’s Degree Major in Business Administration from St. Theresa’s College.

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Ms. Peña received her Bachelor’s Degree Major in Business Administration from St. Theresa’s College.

Raul Ma. F. Anonas

Director / EVP & COO, CIO and SEC Compliance Officer

Mr. Anonas (age 60 ) was elected as a Regular Director of PHA in September 2012.

Mr. Anonas is a corporate finance professional from Citibank and the International Finance Corporation with expertise in investment banking, mergers and acquisitions and project financing. He also has extensive experience as an entrepreneur and has successfully managed start-up companies. 

Mr. Anonas holds a BS Management Degree from the Ateneo De Manila University and an MBA in Finance from Fordham University.

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Mr. Anonas holds a BS Management degree from the Ateneo de Manila University and an MBA in Finance from Fordham University.

Brandon P. Leong

Director & Treasurer

Mr. Leong (age 39) was elected as a Regular Director of PHA in December 2020.

He is a Director and the Vice President of Operations for Eastern Securities Development Corporation (ESDC) and the Business Unit Lead of Round One, the country’s first equity crowdfunding platform.

A graduate of the University of California Irvine with a degree in Sociology and Business, Brandon is well-equipped in navigating the industry’s regulatory landscape while maintaining a high level of business efficiency. 

Outside of his current commitments, he provides market education, financial literacy, and fintech consultation for teams and organizations seeking to create their digital footprint in the Philippines’ financial landscape.

With his unique background in both finance and technology, he provides key insights and solutions to the challenging interface between customers and the organizations aspiring to deliver innovative financial services. 

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A graduate of the University of California Irvine with a degree in Sociology and Business, Brandon is well-equipped in navigating the industry’s regulatory landscape while maintaining a high level of business efficiency. 

Outside of his current commitments, he provides market education, financial literacy, and fintech consultation for teams and organizations seeking to create their digital footprint in the Philippines’ financial landscape.

With his unique background in both finance and technology, he provides key insights and solutions to the challenging interface between customers and the organizations aspiring to deliver innovative financial services. 

Atty. Geronimo B. Halili

Director

Atty. Halili (age 54) was elected as a Regular Director of PHA in January 2023.

An established lawyer, he is currently the Proprietor at G. B. Halili Law Office since 2015.

Atty. Halili began his career as a law intern in the Office of Supreme Court Justice Jose A. R. Melo in 1993. Three years later, he passed the Philippine Bar Examinations in the Top 16.

He went on to become a Senior Associate at Y. F. Busmente & Associates Law Offices, and then a Partner at HaliliCertezaMatibag Law Offices.

Atty. Halili graduated from the Philippine School of Business Administration with a degree in Accountancy and from San Beda College with a degree in Commerce – Major in Business Management. He proceeded to obtain his Law Degree from the Ateneo de Manila School of Law.

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He went on to become a Senior Associate at Y. F. Busmente & Associates Law Offices, and then a Partner at HaliliCertezaMatibag Law Offices.

Atty. Halili graduated from the Philippine School of Business Administration with a degree in Accountancy and from San Beda College with a degree in Commerce – Major in Business Management. He proceeded to obtain his Law Degree from the Ateneo de Manila School of Law.

Esteban G. Peña Sy

Director

Mr. Peña Sy (age 75 ) was elected as a Regular Director of PHA in January 2023.

He is currently a Director and the President of Philippine Plaza Holdings Inc., the company behind  Sofitel Philippine Plaza, and Mabuhay Holdings Corp., a publicly-listed company. Throughout his storied career, Esteban has held key positions in various companies, including the Ayala Group of Companies.

There, he was Assistant Vice President for the Bank of the Philippine Islands; Head of the Business Development Group for the Island Development Bank of Brunei; and Assistant Director for Ayala International Finance Ltd. (Hong Kong) and Ayala International (Hong Kong) Ltd. He was also the Assistant Secretary General of the Federation of Filipino-Chinese Chambers of Commerce and Industry from 1972-79, before becoming its Executive Director from 1980-86. Shortly after, Esteban co-founded the Pan Asian Management Group (Hong Kong).

Over the next few decades, he served as Managing Director for its various subsidiaries, such as AI Financial Services Ltd., Pan Asian Management Ltd., and Pan Asian Oasis Telecom Ltd; as well as Director for Jiangsu Pan Asian Cable Co. Ltd. Owing to his work with the group, he was accredited by the Hong Kong Securities and Futures Commission as an Investment Adviser. Prior to joining PHA, he was the Director and Chairman of the listed IRC Properties Inc. (now known as Philippine Infradev Holdings Inc.). Esteban graduated from the University of the Philippines with a degree in Economics and completed the 43rd Program for Management Development at Harvard Business School.

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There, he was Assistant Vice President for the Bank of the Philippine Islands; Head of the Business Development Group for the Island Development Bank of Brunei; and Assistant Director for Ayala International Finance Ltd. (Hong Kong) and Ayala International (Hong Kong) Ltd. He was also the Assistant Secretary General of the Federation of Filipino-Chinese Chambers of Commerce and Industry from 1972-79, before becoming its Executive Director from 1980-86. Shortly after, Esteban co-founded the Pan Asian Management Group (Hong Kong).

Over the next few decades, he served as Managing Director for its various subsidiaries, such as AI Financial Services Ltd., Pan Asian Management Ltd., and Pan Asian Oasis Telecom Ltd; as well as Director for Jiangsu Pan Asian Cable Co. Ltd. Owing to his work with the group, he was accredited by the Hong Kong Securities and Futures Commission as an Investment Adviser. Prior to joining PHA, he was the Director and Chairman of the listed IRC Properties Inc. (now known as Philippine Infradev Holdings Inc.). Esteban graduated from the University of the Philippines with a degree in Economics and completed the 43rd Program for Management Development at Harvard Business School.

Ernest Sze Lok Yeung

Director

Mr. Ernest Yeung (age 55) was elected as Regular Director of PHA on August 3, 2023.

He is a veteran in corporate strategy, project finance, private equity, and asset management whereby he held key positions at Changsheng Fund Management, Manulife Asset Management, DBS Bank, PSEG, HSBC, Nomura Securities, JP Morgan and the Swire Group in Hong Kong, Singapore and China.

Mr. Yeung holds a master’s degree in accounting and finance from the London School of Economics and Political Science, as well as bachelor’s degrees in law and science from Beijing University and King’s College, London respectively. He is also a Chartered Alternative Investment Analyst (CAIA) and a Chartered Fellow of the Chartered Institute of Securities and Investment of UK.

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Mr. Yeung holds a master’s degree in accounting and finance from the London School of Economics and Political Science, as well as bachelor’s degrees in law and science from Beijing University and King’s College, London respectively. He is also a Chartered Alternative Investment Analyst (CAIA) and a Chartered Fellow of the Chartered Institute of Securities and Investment of UK.

Arvin Eduard H. Cruz

Independent Director

Atty. Arvin Eduard H. Cruz (age 32) is a nominee for Independent Director of Premiere Horizon Alliance Corporation (PHA).

He is currently engaged in private practice, being a Senior Partner at Gimenez, Eubank, Cruz, and Ocampo Law Offices. Prior to joining Gimenez Eubank Law firm, Atty. Cruz served in the Presidential Communications Operations Office, providing legal assistance GOCC privatization, as well as other matters under the said office. He also previously worked as Corporate Counsel for Malayan Insurance Company, Inc., an Associate Lawyer at Adarlo Caoile & Associates Law Offices, and as a Senior Associate in SGV & Co.

Atty. Cruz graduated from the De La Salle University with a degree in Political Science. He obtained his Law Degree from the San Beda College.

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He is currently engaged in private practice, being a Senior Partner at Gimenez, Eubank, Cruz, and Ocampo Law Offices. Prior to joining Gimenez Eubank Law firm, Atty. Cruz served in the Presidential Communications Operations Office, providing legal assistance GOCC privatization, as well as other matters under the said office. He also previously worked as Corporate Counsel for Malayan Insurance Company, Inc., an Associate Lawyer at Adarlo Caoile & Associates Law Offices, and as a Senior Associate in SGV & Co.

Atty. Cruz graduated from the De La Salle University with a degree in Political Science. He obtained his Law Degree from the San Beda College.

Jess Raymund M. Lopez

Corporate Secretary

Atty. Jess Raymund M. Lopez (age 41) obtained his Juris Doctor Degree from the Ateneo de Manila College of Law in 2009, where he ranked fourth in his class, and obtained a silver medal for academic excellence.  He joined C&G Law in October 2009, and was promoted as one of the firm’s senior associates effective January 1, 2013.  He was then admitted as a Partner effective January 1, 2017.

Atty. Lopez is also a part-time lecturer at the Ateneo de Manila School of Law, where he teaches Obligations and Contracts, Succession, and Torts and Damages.  He also previously taught Transportation and Public Utilities Law and Credit Transactions at the Far Eastern University – De La Salle University J.D., MBA Consortium.

During his undergraduate years, Atty. Lopez was ranked and recognized as among the top speakers in various intercollegiate debate competitions held in the Philippines, Singapore, Thailand, Malaysia, and the United Kingdom, which were attended by students from the University of Oxford, the University of Cambridge, the National University of Singapore, the University of Harvard, the University of Toronto, and the University of Sydney, among others.  He was twice recognized as Asia’s top speaker in debate competitions held in the region in 2004 and 2005.

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Atty. Lopez is also a part-time lecturer at the Ateneo de Manila School of Law, where he teaches Obligations and Contracts, Succession, and Torts and Damages.  He also previously taught Transportation and Public Utilities Law and Credit Transactions at the Far Eastern University – De La Salle University J.D., MBA Consortium.

During his undergraduate years, Atty. Lopez was ranked and recognized as among the top speakers in various intercollegiate debate competitions held in the Philippines, Singapore, Thailand, Malaysia, and the United Kingdom, which were attended by students from the University of Oxford, the University of Cambridge, the National University of Singapore, the University of Harvard, the University of Toronto, and the University of Sydney, among others.  He was twice recognized as Asia’s top speaker in debate competitions held in the region in 2004 and 2005.

Andrea E. Katipunan

Assistant Corporate Secretary

Atty. Andrea E. Katipunan (age 37) obtained her Juris Doctor degree from the Ateneo de Manila Law School in 2012, where she ranked thirteenth in her class. She thereafter obtained her master’s degree in business administration from Instituto de Empresa in 2019.

Atty. Katipunan became a partner of C&G Law in October 2020. She is a key member of the firm’s General Corporate Practice Group, Energy, Construction & Infrastructure Sector Group, and TMT & Fintech Sector Group. Her practice areas include competition and antitrust, construction, corporate services, energy, fintech, foreign investments, infrastructure, and mergers & acquisitions.

Atty. Katipunan also has experience working abroad. In 2017, she was seconded to the Competition and Trade Department of Rajah & Tann Singapore LLP. In 2019, as part of a team of post-graduate students from the Master of Business Administration program of Instituto de Empresa, Andrea worked in South Africa for a socially oriented enterprise.

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Atty. Katipunan became a partner of C&G Law in October 2020. She is a key member of the firm’s General Corporate Practice Group, Energy, Construction & Infrastructure Sector Group, and TMT & Fintech Sector Group. Her practice areas include competition and antitrust, construction, corporate services, energy, fintech, foreign investments, infrastructure, and mergers & acquisitions.

Atty. Katipunan also has experience working abroad. In 2017, she was seconded to the Competition and Trade Department of Rajah & Tann Singapore LLP. In 2019, as part of a team of post-graduate students from the Master of Business Administration program of Instituto de Empresa, Andrea worked in South Africa for a socially oriented enterprise.

PHA Organizational Structure

PHA Organizational Chart