PHA champions the countryside through pioneering technologies and innovative business models. Learn more about our visionary leaders and subsidiaries.
Premiere Horizon Alliance
Premiere Horizon Alliance Corporation (PHA) is an investment holding company that maximizes corporate value by focusing on projects that invigorate the countryside. Strengthened by a future-looking mindset and a commitment to excellence, PHA continues to expand into industries with a high growth potential.
Formerly known as Premiere Entertainment Philippines, Inc., PHA became the first public company engaged in the production of motion pictures in the country in 1997. In 2008, the Company ventured into the operation of internet casino stations when it acquired Digigames, Inc.. Three years later, the Securities and Exchange Commission authorized the Company to expand to the mining and real estate industries. In 2014, PHA raised 620 million from the sale of Total Gamezone Extreme Inc. to Leisure and Resorts World Corp (LRWC). Prior to the transaction, Digiwave, transferred all its assets to TGXI.
Letter from the CEO
My dear fellow shareholders,
I am honored to pen my first letter as President and CEO of our company, Premiere Horizon Alliance Corporation (“PHA”).
I intend this letter to be a document that we can all look back to and use as a reference for how we plan to run PHA for the long run.
My goals for the company are perfectly aligned with yours. I am like each of you a shareholder of PHA. I have taken on the position of CEO with a realization that change must be made. That change is not only with my taking on the role of CEO but with building a team that will be good managers of our company, good stewards of our resources and good creators of value. I am confident that we are building this team that will make PHA realize the potential that each of you saw when you purchased the shares.
” We believe that the power behind us is greater than the task ahead “
To become a major enabler of countryside development
To become a value creation and execution company known for its ability to perform with integrity and tenacity, with collective welfare always preceding individual interests.
Our Journey Through the Years
Premiere Horizon Alliance Corporation (PHA), formerly Premiere Entertainment Philippines, Inc., was incorporated on 13 January 1988 and was then known as Premiere Films International, Inc.
From Film to Entertainment
On 20 June 1996, the corporation’s name was amended to Premiere Entertainment Productions, Inc.
Became the first PSE publicly listed motion picture company
On May 5, 1997, the company was listed at the Philippine Stock Exchange and became the first public company engaged in motion picture production. PHA envisioned a two-pronged thrust: a major presence in the local and international entertainment industry and an initial venture into gaming to round up its total entertainment offer.
Ventured into the Gaming Industry
On May 16, 2008, the Company’s shareholders and board of directors approved the change in company name to Premiere Entertainment Philippines, Inc., an increase in authorized capital stock, and the acquisition of Digiwave Solutions, Inc., a corporation engaged in the development of gaming software and operation of internet casino stations.
Added Mining & Real Estate in its Business Portfolio
On December 29, 2011, the company’s name was changed to Premiere Horizon Alliance Corporation and added mining, real estate, information technology, and other related businesses to its portfolio. PHA also lowered the par value of its shares from P1.00 to P0.25, decreasing its authorized capital stock from Php 1,800,000,000.00 to Php 563,560,000.00.
Acquired PGDI and 512 hectares of property in Palawan
In 2012, Premiere Horizon acquired 66.9% of Redstone Construction and Development Corporation (RCDC). RCDC is engaged in the business of providing hauling services for construction works for mining, real estate development, environmental protection, and remediation. Acquired 512 hectares of property in Puerto Princesa City.
Issued Convertible Debt to Fund Business Acquisitions
Issued Php 175 million convertible debt to fund its mining construction and real estate business acquisitions.
Sold Gaming Assets for 620M and Focused on Countryside Development
PHA was able to sell its gaming assets in Digiwave for Php 620M which funded the countryside development turn-around story of the company and its real estate business acquisitions.
Additional Convertible Notes and Goshen Land Acquisition
Completed issuance of Php 400M Exchangeable Notes. Acquired 55% of Goshen Land Capital, Inc., a premiere real estate company in Northern Luzon developing master-planned communities in Baguio City and La Trinidad.
Venture into Tourism Real Estate Development
Incorporated West Palawan Premiere Development Corp. (WPP) as a vehicle to develop its 500+ hectare property in Puerto Princesa City to cater to the growing tourism demand in one of the best islands in the world.
Expanding WPP’s Real Estate Portfolio
The year 2017 saw PHA focusing on infrastructure and tourism real estate development. Aside from the big property, WPP also acquired a 5-hectare beachfront property in Nagtabon Beach, Puerto Princesa City.
New Investor Group Acquiring 55% of PHA
A new investor group led by Mr. Marvin Dela Cruz, founder of SquidPay Technology, Inc. signed a memorandum of agreement to acquire 55% ownership of PHA at a Php 925M transaction value. By December, Php 200M of the Php925M was received by PHA. On the same year, PHA also increased its authorized capital stock to Php1.5B.
PHA added to the FTSE Global Equity Index; LDA Capital Php2.5B Investment Commitment; New Management Team
PHA was added to the FTSE Global Equity Index Series for Asia-Pacific. LDA Capital signed a Put Option Agreement with PHA committing an equity capital investment of up to Php 2.5B in three years. PHA received the remaining Php100M investment from the new investor group with the remaining Php625M to be paid in cash or as equivalent shares of SquidPay Technology based on an agreed valuation. In December, PHA announced the retirement of Mr. Augusto Antonio C. Serafica, Jr. as President & CEO of the company. Mr. Roberto B. Ortiz, the Group CFO and Director, succeeded Mr. Serafica as the President & CEO. Mr. Adrian Luzuriaga was also appointed as the new Group CFO of PHA.
New Management Team and Strategic Direction
PHA focusing on core investment portfolio and cash generation. A strategic pivot on the company’s focus is espoused by the management leadership of President & CEO Roberto B. Ortiz. “Over the next three years, our immediate priority will be rationalizing, assessing, and growing our core investment portfolio, and focusing on those that generate cash flows. We are also exploring other avenues to build the resource base of PHA. We want to position PHA to exploit growth and investment opportunities in technology-driven businesses as the digital economy expands to the countryside.” PHA also announced the appointment of new officers in line with its strategic direction of unlocking core asset value: Architect Daniel Terence Yu as the Chief Property Investment Advisor; Ms. Christina P. Leong as the Chief Investment Officer; Mr. Thomas S. Consolacion as the Mining Operations Advisor; and Ms. Elisa May A. Cuevas as the Organization and Strategic Planning Advisor.
Board of Directors
Emmanuel G. Herbosa
Chairman / Independent Director
Eugene T. Tan
President & CEO / Director
Raul Ma. F. Anonas
Executive VP, COO, CIO & SEC Compliance Officer
Brandon P. Leong
Director & Treasurer
Esteban G. Peña Sy
Atty. Geronimo B. Halili
Ernest Sze Lok Yeung
Arvin Eduard H. Cruz
Atty. Jess Raymond M. Lopez
Atty. Andrea E. Katipunan
Assistant Corporate Secretary