Overview

PHA champions the countryside through pioneering technologies and innovative business models. Learn more about our visionary leaders and subsidiaries.

Premiere Horizon Alliance

Premiere Horizon Alliance Corporation (PHA) is an investment holding company that maximizes corporate value by focusing on projects that invigorate the countryside. Strengthened by a future-looking mindset and a commitment to excellence, PHA continues to expand into industries with a high growth potential.

Formerly known as Premiere Entertainment Philippines, Inc., PHA became the first public company engaged in the production of motion pictures in the country in 1997. In 2008, the Company ventured into the operation of internet casino stations when it acquired Digigames, Inc.. Three years later, the Securities and Exchange Commission authorized the Company to expand to the mining and real estate industries. In 2014, PHA raised 620 million from the sale of Total Gamezone Extreme Inc. to Leisure and Resorts World Corp (LRWC). Prior to the transaction, Digiwave, transferred all its assets to TGXI.

Letter from the CEO

My dear fellow shareholders,

I am honored to return as President and CEO of our company, Premiere Horizon Alliance Corporation (“PHA”).

Last year, I wrote with each one of you in mind on a plan to manage PHA for the long run.  

My goals for the company remain perfectly in sync with yours. I remain a shareholder of PHA. I had taken on the position of CEO with a realization that change must be made.  That change required a change of our management team, bringing into our company good managers of our company, good stewards of our resources and good creators of value for you.  The team is formed and we look forward to leading our company to better years ahead.

On the board level, we have continuity, and we have a great team in place.  Our Chairman Manny Herbosa has brought to PHA a rich and distinguished career and body of work that looks to shaping PHA into a top tier and respected public company.  Steve Pena Sy has brought his deep experience in running public companies in the Philippines as well as all over Asia and he has also taken on the chairmanship of our Baguio property company, Goshen Land.  Marian Pena  has brought years of experience in finance and real estate to our company and has come in as EVP for PHA.  Ernest Yeung is our Chief Financial Advisor who is building a finance and accounting function in PHA that draws on his experiences working in global money centers and for global players.  Gerry Halili and Arvin Cruz both have provided us their counsel as top-notch lawyers to make sure that PHA will embark on and become a player on ESG initiatives.  Director Halili has also taken on roles within PHA to improve our legal function.  Last but not least, Lee Anonas and Brandon Leong, our longest serving directors, have helped our team with the transition, providing institutional memory and their special knowledge and skills.

The team has been instrumental in helping us embark on our company’s transformation.  I now review the key tasks I highlighted when I first addressed you our shareholders –

Improving our financial position. We aspired to put PHA on firmer financial footing. After last year’s capital raise which helped put our balance sheet in a healthier place, the team and our three subsidiaries continue to work on tapping outside sources of capital to fund new businesses and opportunities.  I commend our EVP, Marian Pena, our CFA, Ernest Yeung, and our Chief Investments Officer, Cristina Leong, for their work in cleaning up the balance sheet and finding new funding.

Strengthening our businesses.  We have at PGDI appointed a new Chief Operating Officer, Tom Consolacion, who has taken on the task of revitalizing that subsidiary.  At our WPP subsidiary, we continue through the efforts of  our EVP, Marian, Pena who has concurrently taken on the role of Chairman of WPP, and  WPP COO, Ms. Leslie Tan, to embark on turning the potential of our WPP real estate assets into developments that can bring many-fold returns to PHA.  And as I mentioned earlier, Director Steve Pena Sy is helping us oversee Goshen Land.  In addition, we have reviewed opportunities in related fields that we will be excited to discuss in the future.  EVP Marian Pena and CIO Tina Leong have in the past year reviewed and brought to the board exciting new opportunities and projects.

Infusing the company with new ideas and talent.  The task was to augment and strengthen management and governance across our subsidiaries and at PHA itself.  This is on-going and the addition of our executive directors to management roles can only help our company.  Let me also mention our new senior accounting and finance leader, Keinth Castillo,  who joined PHA late last year and brings new expertise to our finance and accounting team under CFA Ernest Yeung.  The team has been reviewing new opportunities and hope to add to our three core businesses or provide off shoots to these core businesses.  

Improving our governance and investor relations.  We continue to aspire to become a public company that will rank among the best in governance and investor relations.  The board and the management look to provide transparency with the company’s key moves and our Independent Chairman, Manny Herbosa, has brought his experience to help us in this regard.  Our CIO, Tina Leong, has also been working on improving our website.

Lastly, I’d like to extend again my heartfelt appreciation to all of you, PHA employees, customers, partners and Board for your contributions to the company and I ask each of you to bring commitment and passion to your endeavors and help me advance this company forward. The road ahead of us is not easy, change can be painful, but I remind everyone that if each of us embraces our roles, our responsibilities to each other and execute the plan we have laid out to create value for our people, for our customers, and for our shareholders, I am confident of a brighter future for your company. Let me end by saying that I know it is always more about what we do than what we say so let us make PHA a company we can be proud of.  I thank each of you again for giving me the opportunity to earn your confidence and trust.

Eugenio T. Tan

CEO and President, Premiere Horizon Alliance

” We believe that the power behind us is greater than the task ahead “

Vision

To become a major enabler of countryside development

Mission

To become a value creation and execution company known for its ability to perform with integrity and tenacity, with collective welfare always preceding individual interests.

Our Journey Through the Years

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1988

PHA Incorporation

Premiere Horizon Alliance Corporation (PHA), formerly Premiere Entertainment Philippines, Inc., was incorporated on 13 January 1988 and was then known as Premiere Films International, Inc.

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1996

From Film to Entertainment

On 20 June 1996, the corporation’s name was amended to Premiere Entertainment Productions, Inc.

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1997

Became the first PSE publicly listed motion picture company

On May 5, 1997, the company was listed at the Philippine Stock Exchange and became the first public company engaged in motion picture production. PHA envisioned a two-pronged thrust: a major presence in the local and international entertainment industry and an initial venture into gaming to round up its total entertainment offer.

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2008

Ventured into the Gaming Industry

On May 16, 2008, the Company’s shareholders and board of directors approved the change in company name to Premiere Entertainment Philippines, Inc., an increase in authorized capital stock, and the acquisition of Digiwave Solutions, Inc., a corporation engaged in the development of gaming software and operation of internet casino stations.

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2011

Added Mining & Real Estate in its Business Portfolio

On December 29, 2011, the company’s name was changed to Premiere Horizon Alliance Corporation and added mining, real estate, information technology, and other related businesses to its portfolio. PHA also lowered the par value of its shares from P1.00 to P0.25, decreasing its authorized capital stock from Php 1,800,000,000.00 to Php 563,560,000.00.

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2012

Acquired PGDI and 512 hectares of property in Palawan

In 2012, Premiere Horizon acquired 66.9% of Redstone Construction and Development Corporation (RCDC). RCDC is engaged in the business of providing hauling services for construction works for mining, real estate development, environmental protection, and remediation. Acquired 512 hectares of property in Puerto Princesa City.

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2013

Issued Convertible Debt to Fund Business Acquisitions

Issued Php 175 million convertible debt to fund its mining construction and real estate business acquisitions.

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2014

Sold Gaming Assets for 620M and Focused on Countryside Development

PHA was able to sell its gaming assets in Digiwave for Php 620M which funded the countryside development turn-around story of the company and its real estate business acquisitions.

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2015

Additional Convertible Notes and Goshen Land Acquisition

Completed issuance of Php 400M Exchangeable Notes. Acquired 55% of Goshen Land Capital, Inc., a premiere real estate company in Northern Luzon developing master-planned communities in Baguio City and La Trinidad.

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2016

Venture into Tourism Real Estate Development

Incorporated West Palawan Premiere Development Corp. (WPP) as a vehicle to develop its 500+ hectare property in Puerto Princesa City to cater to the growing tourism demand in one of the best islands in the world.

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2017

Expanding WPP’s Real Estate Portfolio

The year 2017 saw PHA focusing on infrastructure and tourism real estate development. Aside from the big property, WPP also acquired a 5-hectare beachfront property in Nagtabon Beach, Puerto Princesa City.

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2020

New Investor Group Acquiring 55% of PHA

A new investor group led by Mr. Marvin Dela Cruz, founder of SquidPay Technology, Inc. signed a memorandum of agreement to acquire 55% ownership of PHA at a Php 925M transaction value. By December, Php 200M of the Php925M was received by PHA. On the same year, PHA also increased its authorized capital stock to Php1.5B.

 

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2021

PHA added to the FTSE Global Equity Index; LDA Capital Php2.5B Investment Commitment; New Management Team

PHA was added to the FTSE Global Equity Index Series for Asia-Pacific. LDA Capital signed a Put Option Agreement with PHA committing an equity capital investment of up to Php 2.5B in three years. PHA received the remaining Php100M investment from the new investor group with the remaining Php625M to be paid in cash or as equivalent shares of SquidPay Technology based on an agreed valuation. In December, PHA announced the retirement of Mr. Augusto Antonio C. Serafica, Jr. as President & CEO of the company. Mr. Roberto B. Ortiz, the Group CFO and Director, succeeded Mr. Serafica as the President & CEO. Mr. Adrian Luzuriaga was also appointed as the new Group CFO of PHA.

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Today

New Management Team and Strategic Direction

PHA focusing on core investment portfolio and cash generation. A strategic pivot on the company’s focus is espoused by the management leadership of President & CEO Roberto B. Ortiz. “Over the next three years, our immediate priority will be rationalizing, assessing, and growing our core investment portfolio, and focusing on those that generate cash flows. We are also exploring other avenues to build the resource base of PHA. We want to position PHA to exploit growth and investment opportunities in technology-driven businesses as the digital economy expands to the countryside.” PHA also announced the appointment of new officers in line with its strategic direction of unlocking core asset value: Architect Daniel Terence Yu as the Chief Property Investment Advisor; Ms. Christina P. Leong as the Chief Investment Officer; Mr. Thomas S. Consolacion as the Mining Operations Advisor; and Ms. Elisa May A. Cuevas as the Organization and Strategic Planning Advisor.

Board of Directors

Emmanuel G. Herbosa
Emmanuel G. Herbosa

Chairman / Independent Director

Eugenio T. Tan
Eugenio T. Tan

President & CEO / Director

Marian Peña
Marian Peña

Director

Raul Ma. F. Anonas
Raul Ma. F. Anonas

Executive VP, COO, CIO & SEC Compliance Officer

Brandon P. Leong
Brandon P. Leong

Director & Treasurer

Esteban G. Peña Sy
Esteban G. Peña Sy

Director

Atty. Geronimo B. Halili
Atty. Geronimo B. Halili

Director

Ernest Sze Lok Yeung
Ernest Sze Lok Yeung

Director

Arvin Eduard H. Cruz
Arvin Eduard H. Cruz

Independent Director

Atty. Andrea E. Katipunan
Atty. Andrea E. Katipunan

Corporate Secretary

Atty. Felicidad Diloy
Atty. Felicidad Diloy

Assistant Corporate Secretary

Governance

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Shareholder Structure Details

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Articles of Incorporation, By-laws & Amendments

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Manual on Corporate Governance

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Annual Corporate Governance Report

Company Policy

Code of Conduct & Ethics